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Competitive Analysis: Green and Health & Wellness Products, Consumer and Retail Sector 2009-2010
Caiteur Group Inc, Sep 2009, Pages: 126
Five products are set to dominate the agenda of consumer goods and retail companies in 2010: organic food and beverage, health & wellness food and beverage, organic non-food, other eco-friendly and energy efficient products. Key players now look to green and health & wellness attributes to differentiate their offerings in the marketplace in response to the recession. To maintain momentum, both food and non-food players are rushing to understand their competitive environment and expand green and health & wellness products into new areas.
This detailed, 126 pages report analyzes the full scope of green products and health and wellness products in the sector – covering both consumer national brands and retail private label products.
The report also analyzes 16 key sector players on a company-by-company basis, including Kraft Foods, H.J. Heinz, Sara Lee, Campbell Soup, Procter & Gamble, Wal-Mart, Target, Safeway, Loblaw, Home Depot, and more. Other key players like Unilever and General Mills are also mentioned for comparative purposes.
Report Target Audience: audiences with an interest in consumer goods and retail companies, sustainability, wellness and green products, or competitive planning for any of those areas in 2010.
Report Scope
- Sector and company-by-company usage of the five key product groups (organic food and beverage, health & wellness food and beverage, organic non-food, other eco-friendly and energy efficient products) in 2009, and key expectations for 2010
- In-depth analysis of key players, key products, SKUs, product strategies, classifications and categories, competitive market actions, and market drivers
- Company-by-company assessment of consumer national brands and retail private label products
- Head-to-head comparisons of companies in key areas like sales growth plans and product portfolios
- In-depth analysis of green and health & wellness product marketing and online branding trends, usages and categories – including recent competitive marketing actions by companies like H.J. Heinz, Campbell Soup and McDonald’s
- Analysis and examples of recession-driven product marketing campaigns and competitive nutritional and eco label programs
- Outlook analysis of how the recession is impacting the commitment of key industry players to green and health & wellness products through 2010
- Outlook analysis of expected future developments over the next 12-24 months
Reasons to Buy This Report
- Get a detailed picture of competitive strategies and positioning in green and health and wellness products among consumer and retail companies
- Support marketing and sales activities by identifying key product development trends and company-specific sales growth plans through 2010
- Understand the competitive environment, the sector’s major players and leading product categories and marketing actions
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