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Worldwide Mobile Industry Handbook 2009-2014
Portio Research, Oct 2009, Pages: 167
An industry unlike any other in terms of unprecedented growth, the mobile space is rightly deserving of the attention and hype it receives.
At end-2008, worldwide mobile service revenues stood at USD 912.1 billion; outperforming the respective revenues generated by the pharmaceutical, IT hardware and semiconductor sectors. While software and services generated more revenue than mobile services, mobile surpassed this sector in terms of year-on-year growth, and was the only industry of the aforementioned five to register double digit growth (of 17.4 percent) in terms of overall revenue between 2007- 2008. By end-2009, Portio forecasts that worldwide mobile subscribers will total 4.6 billion.
Put simply, the worldwide mobile industry is massive and presents massive opportunities for all. This essential handbook offers six fact-filled chapters to fully immerse you in all things mobile:
- Introduction
- Mobile Subscriber Base
- Mobile Handset Market
- Mobile Infrastructure Market
- Mobile Marketing Data
- Key Telecom Technologies
The initial growth of the mobile market came from the advanced markets in Western Europe, and when these approached saturation the emerging markets of Asia Pacific led the second phase of market proliferation. Today, Latin America and Africa are driving the mobile market’s growth with Asia Pacific. China and India will add another billion plus subscribers just by themselves in the six year period from end-2008 to end-2014. China is still the world’s largest market now, but India is growing at more than double the CAGR. By end-2014, worldwide mobile subscriptions will exceed 6.3 billion.
This 167-page report is packed with invaluable data and statistics you can use for your own internal reports, presentations and market forecasts. This study by Portio Research serves as a guide for those in the mobile space and beyond to enable better understanding of the worldwide mobile market and the identification of future growth prospects.
This essential report comprises data collected from 73 mobile markets and 236 mobile network operators worldwide, market share data, quarterly handset shipment figures, handset and infrastructure vendor profiles, analysis of popular handsets, ARPU data, churn figures and so much more.
Key features of this essential new market study:
- Understand the true value of the worldwide mobile industry
- Performance comparisons of mobile vs. other media and major industries
- Identify growth opportunities in key regional markets
- Country level subscriber growth forecasts for 73 key markets
- Analyze 5-year market forecasts to 2014
- Study MNO market share
- Examine ARPU, churn rates, penetration and handset shipments
- Technology breakout (2G/3G split) forecasts to 2014
Further reasons to buy this research:
- Worldwide mobile subscriber and revenue forecasts to 2014
- Mobile subscriber forecasts by region to 2014
- Top-10 countries by subscriber base, subscriber growth, and future additions
- Mobile subs and penetration for 73 major markets, and their key MNOs’ subs and market share
- Worldwide mobile handset shipment forecasts to 2014
- Quarterly mobile handset shipments by major vendors
- Major handset vendor profiles, their market share and popular handsets 5-year mobile equipment spend forecasts
- Infrastructure vendor profiles with key financials, highlights and outlooks
- Top 20 Worldwide Markets by Mobile Subscriber Base and their Penetration
- Youth Mobile Penetration in the Top 20 Worldwide Mobile Subscribers Markets
- Mobile Data ARPU in the Top 20 Mobile Worldwide Subscribers Markets
- Graphic-heavy, text-light presentation in plain English
- Explanations of key technologies and full glossary of terms
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