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TecTrends Reporter: Internet Marketing Key Recent Media Coverage, Issue 09Q2
Information Sources Inc. (TecTrends), Sep 2009, Pages: 130
As more and more commerce is transacted electronically via the Internet, the world of marketing has increasingly become digital as well. Whether in the business-to-consumer or business-to-business sectors of the marketplace, marketers are transforming how products and services are promoted to customers. Thanks to the nature of digital communication, advertising is increasingly moving from print to electronic formats, becoming interactive, personalized, and mobile. The explosion of interest in social networking and the rapid evolution of new media are providing powerful new arenas for marketing. At the same time, ongoing developments in the areas of web analytics and search engine marketing offer new opportunities and challenges for marketers. Tracking these and a wide range of other important concerns, this TecTrends Reporter monitors the ever-changing world of Internet marketing.
Countries Mentioned:
- Bermuda
- Canada
- France
- Germany
- Ireland
- Japan
- Russia
- United Kingdom
- United States
Companies Mentioned:
- 7 Billion People Inc
- 360i LLC
- Accenture Ltd
- Access Intelligence LLC
- Adobe Systems Inc
- AIM Group LLC
- AKQA
- Amazon.com Inc
- American Business Media (ABM)
- AOL LLC
- Apple Inc
- Aprimo Inc
- AstraZeneca PLC
- AT&T Inc
- BCE (Bell Canada Enterprises) Inc
- BEA Systems Inc
- Best Buy Co Inc
- blinkx Inc
- Bobit Business Media
- Bridge Worldwide
- Business.com Inc
- Canoe Ventures LLC
- CBS Corp
- Cellfire Inc
- Chevron Corp
- Chrysler LLC
- Cisco Systems Inc
- Clickability Inc
- ClickFacts Inc
- CMPMedica Ltd
- Comcast Corp
- Common Sense Advisory Inc
- Compendium Blogware LLC
- CompSource Inc
- Compuware Corp
- comScore Networks Inc
- Convera Inc
- Corporate Branding LLC (CoreBrand)
- Customer Relationship Management Assoc (CRMA)
- Custom Publishing Council (CPC)
- CVgadget.com
- DailyCandy Inc
- Data Square LLC
- Dell Inc
- Deloitte Touche Tohmatsu
- Demand Media Inc
- Didit.com LLC
- Digital Spy Ltd
- Direct Marketing Association (DMA)
- Direct Media Inc
- DoubleClick Inc
- drugstore.com Inc
- DVD Forum
- E-consultancy.com Ltd
- Eastman Kodak Co
- eBay Inc
- Electronic Arts Inc (EA)
- Electronic Privacy Information Center (EPIC)
- eMarketer
- Endeca Technologies Inc
- Eyejot Inc
- EyeWonder Inc
- Facebook Inc
- Federal Trade Commission (FTC)
- Fluid Inc
- Forbes Inc
- Forrester Research Inc
- Fox Interactive Media Inc (FIM)
- FOX News Network LLC
- FremantleMedia Ltd
- Gannett Co Inc
- Gartner Group Inc
- General Electric Co (GE)
- General Motors Corp (GM)
- Get Satisfaction Inc
- GlaxoSmithKline plc
- GlobalSpec Inc
- Goodmail Systems Inc
- Google Inc
- Gravitational Media LLC
- Hanley Wood LLC
- Haymarket Group Ltd
- Helpstream Inc
- Honda Motor Co Ltd
- IAC/InterActive Corp
- IBM Corp
- Identity Commerce LLC
- IETF (Internet Engineering Task Force)
- IGN Entertainment Inc
- Indigo Books & Music Inc
- Interactive Advertising Bureau (IAB)
- International Data Group (IDG)
- iVillage Inc
- Jigsaw Data Corp
- Jive Software
- Johnson & Johnson
- J P Morgan Chase & Co
- Kaspersky Lab
- Kelsey Group Inc
- Keynote Systems Inc
- Kiptronic Inc
- Launchability Inc
- Leverage Media
- LibraryThing
- LinkedIn Corp
- Lithium Technologies Inc
- Los Angeles Times Communications LLC
- LOUD3R
- Mac Publishing LLC
- Magnify Networks
- Major League Baseball (MLB)
- Mansueto Ventures LLC
- Media Networks Inc (MNI)
- MediaNews Group Inc
- Mediasmith Inc
- Merkle Inc
- Metavante Technologies Inc
- Microsoft Corp
- Microsoft Dynamics
- Motorola Inc
- MSNBC Interactive News LLC
- MySpace Inc
- National Football League (NFL)
- National Hockey League (NHL)
- NBC Universal Inc
- Neighborhood America
- Net-Results
- News Corp
- New York Media LLC
- New York Times Co
- Nielsen Co
- NIKE Inc
- Ogilvy & Mather Worldwide
- Omniture Inc
- Online Publishers Association (OPA)
- Open Handset Alliance
- Open Mobile Alliance Ltd (OMA)
- Organic Inc
- Ortho-NcNeil-Janssen Pharmaceuticals Inc
- Overstock.com Inc
- Pandora Media Inc
- PermissionTV Inc
- Pipl
- Pitney Bowes Inc
- Pluck Corp
- PointRoll Inc
- PollDaddy Ltd
- Prinova
- Publicis Groupe SA
- Quattro Wireless
- Radian6 Technologies Inc
- Rapleaf
- Reed Business Information Ltd
- ReelSEO.com
- Research In Motion Ltd (RIM)
- Responsys Inc
- RichRelevance Inc
- Right Media Inc
- Rimm-Kaufman Group LLC
- Rodale Inc
- RSA Security Inc
- RSS Advisory Board
- Rubicon Project
- Sage Group plc
- SAGE Publications Ltd
- Salesforce.com Inc
- Samplesaint Inc
- SAP AG
- Scout Labs LLC
- Search Influence LLC
- Shaw Suburban Media Group Inc
- Slack Barshinger and Partners Inc
- SocialMedia Networks Inc
- Society for New Communications Research (SNCR)
- Sonos Inc
- Spokeo Inc
- Stein Rogan + Partners
- Story Worldwide
- Suasion Resources Inc
- Sun Microsystems Inc
- T-Mobile USA Inc
- Tenant Txt
- Third Door Media Inc
- Time Inc
- Time Warner Inc
- TNS Cymfony
- Toyota Motor Corp
- TriNet Group Inc
- Truveo Inc
- TurnTo Networks Inc
- TweetDeck
- Twitter Inc
- United Business Media plc (UBM)
- University of California at Berkeley
- US Food & Drug Administration (FDA)
- US Postal Service (USPS)
- US Securities & Exchange Commission (SEC)
- VideoEgg Inc
- W3C (World Wide Web Consortium)
- Washington Times LLC
- WebEx Communications Inc
- WebTrends Inc
- Widen Enterprises Inc
- Wikimedia Foundation Inc
- WPP Group plc
- Yahoo! Inc
- Yammer Inc
- YELLOWPAGES.COM LLC
- Yelp! Inc
- YouTube Inc
- Ziff-Davis Publishing Holdings Inc
- Zynga Game Network
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