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Digital Media - Google & Leading Internet Media Companies
Paul Budde Communication Pty Ltd., Aug 2009, Pages: 20
While Google, Microsoft and Yahoo continue to focus on their core business of search services, these companies, as well as the other leading Internet media players such as eBay, AOL, Microsoft, News Ltd, Amazon etc also continue to look for other opportunities from developments in mobility, cloud computing, home media, social media, online VoD, infrastructure etc. In 2009 Microsoft launched its new search engine, Bing and also entered a partnership with Yahoo based on search, advertising and technology sharing. Google is also working on improvements to its own search engine.
The potential offered by the emerging market of China has also not gone unnoticed as the Internet Media companies within these markets grapple with the many Internet-related issues still needing to be confronted, not least of which is the regulatory regime. This report includes BuddeComm’s analyses and identification of the key areas of focus for Internet media companies. The report also provides a detailed case study on Google, the leader both in terms of market share and innovations.
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