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The South-East Asian Market for Non-Dairy Drinks
Organic Monitor, June 2004, Pages: 175
The South-East Asian market for non-dairy drinks is reporting healthy growth with most growth occurring in the soya milk segment. Market growth is being driven by the marketing efforts of manufacturers and the growing popularity of soya milk as a dairy milk alternative.
Asian consumers are very familiar with soya drinks, which have been marketed as non-carbonated soft drinks for decades. Scientific evidence linking soya consumption to health benefits like low cholesterol and reduced incidence of osteoporosis is widening consumer appeal for soya milk. This is causing soya milk to become increasingly popular as a dairy milk substitute, especially from consumers seeking healthy & nutritious beverages.
Some of the largest Asian producers of soya drinks are based in South-East Asia with a few firms producing soya drinks for over half a century. Keen competition is leading companies to focus on marketing & promotional activities and new product development for sales growth. In recent years, new product launches have included novel flavours of soya milk as well as soya drinks with functional ingredients. Green tea and mango flavoured fresh soya milk is available in the Singaporean market as well as soya milk fortified with omega acids.
The fresh soya milk market is experiencing high growth in certain Asian countries. Fresh soya milk competes directly with dairy milk in the chilled cabinets of food retailers and Asian consumers are favouring fresh soya milk because of its low-fat content, relatively low price, and nutritional content.
The modernisation of the retail trade in Asian countries has led to a large rise in the number of supermarkets & hypermarkets, which are becoming the most important sales channels for non-dairy drinks. Larger supermarkets in the major cities have a comprehensive range of non-dairy drinks, with some offering soya bean drinks, organic soya milk, rice drinks and oat drinks. Health food shops are the most important sales outlets for organic beverages, especially rice drinks and oat drinks in most countries.
This report analyses the non-dairy drinks market in the five leading country markets in South-East Asia. Market & competitive information is given for soya drinks, rice drinks and oat drinks, which includes market size (volume & revenues), market growth forecasts (2002010), market & pricing trends, sales channels and market shares of the leading producers. Strategic recommendations are given to existing producers and prospective new entrants.
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