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Dairy Food in Italy to 2008
Datamonitor, Nov 2004, Pages: 212
Introduction
This databook is a detailed information resource covering all the key data points on dairy food in Italy. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
Scope
Contains information on seven key categories: cheese, chilled desserts, cream, fromage frais, milk, spreadable fats, yogurt.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for dairy food in Italy increased between 1998-2003, growing at an average annual rate of 2.5%.
The leading company in the market in 2003 was Groupe Danone. The second-largest player was Granarolo Felsinea, with Kraft Foods, Inc. in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the dairy food market.
Understand consumers consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.
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