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Mobile Sports and Infotainment Content
Juniper Research, Feb 2005, Pages: 112


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Mobile users are increasingly becoming reliant on their mobile phones as their primary communications medium, and almost always carry their handsets with them. This growing dependence on the mobile device is gradually positioning it as the key repository for other core services. Information services, in the form of news, travel, weather, sports updates etc, are becoming an essential, ‘must-have’ for many users. This is in line with other platforms where instant access and availability has become the norm - 24 hour news channels and always-on broadband internet services. The second edition provides an up-to-date analysis and forecast of the growing opportunity and examines how the ‘best in class’ are positioning themselves as services of preferenceThis thoroughly revised second edition provides a detailed and comprehensive analysis of the evolving mobile sports and infotainment opportunity. Our market size estimates and forward projections have been completely updated, providing the very latest data available on this segment. The report has been extensively researched and provides a unique reference source for those requiring insight into where and how the sector is evolving.Coverage:Market Forecasts-2004-2009 by region - Covering mobilesports & infotainment subscribers/users, pricing, revenues & ARPU.Business Opportunities- Identifies where the opportunities lie for service and content providers across the supply chain.Technologies, Standards & Regulations- Analyses andreviews the main challenges and developments.Key Benefits:- Unique source of research, analysis and mobile sports & infotainment data.- Pragmatic analysis of the emerging opportunities available to players and investors.- Insights from interviews with the leaders and innovators in Mobile sports and infotainment services.- Intelligently written and designed for strategic and business planning.Key findings of the report:- Projections, Sector focus.- The Opportunity- What mobile brings to music,- Mobile Penetration, Technology,- Types of services, sports services,- Infotainment services- How much is mobile sports and- Infotainment worth?- The hurdles.Innovative Players in Mobile Sports & Infotainment-Identifies and reviews who is setting the pace and where the deals are being made.Strategic Issues- Assesses the main strategic considerations when implementing a mobile sports & infotainment service.


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