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Erythropoietin State-of-the-Science and Strategic Opportunities
BioStrategy, Jan 2000, Pages: 25
The market for recombinant human erythropoietin (rHuEpo) is very lucrative. It has been growing at an average annual growth rate of 20% over the previous 5 years. Market size currently stands at US$4.1 billion and profitability is very high.
1. Margins are large since prices reflect the benefits of the product rather than its actual production cost. 2. Marketing costs are low due to a very well defined captive patient population. 3. Distribution costs are low due to direct distribution strategies and the limited number of specialized centers that prescribe the product. 4. R-HuEpo is a repeat product targeted at a chronic patient population with annual cost of therapy exceeding $6,000 / patient. 5. Limited number of marketing companies reflect the fact that the market is a virtual oligopoly with limited competitive pressures.
Currently there are several windows of opportunities opening in the market for r-HuEpo and related products. Super generics, new molecules and novel technologies are just few of the many entry strategies available to companies wishing to participate in this important market.
Erythropoietin, State-of-the-Science and Strategic Opportunities is a strategic business report that assesses both the technology status and the competitive landscape of the r-HuEpo market. The report examines both the US and the European markets in detail, profiles leading products and companies and offer revenue forecasts to the year 2005. The report assesses the market attractiveness and potential and evaluates different options for market entry.
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