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Confectionery In Italy To 2008
Datamonitor, Feb 2005, Pages: 137


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This databook is a detailed information resource covering all the key data points on confectionery in Italy. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.

Report Scope
Contains information on four key categories: chocolate, gum confectionery, sugar confectionery, cereal bars
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Report Highlights
The market for confectionery in Italy increased between 1998-2003, growing at an average annual rate of 1.1%.

The leading company in the market in 2003 was Ferrero. The second-largest player was Perfetti Van Melle, with Nestle S.A. in third place.

Reasons to Purchase
Discover the major quantitative trends affecting confectionery markets.
Understand consumers consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


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