|
|
 |
|
Viewing report
|
|
|
|
Lotteries and Organised Gambling in China, Hong Kong and Macau: Market Analysis
Access Asia Ltd., April 2003
Gambling in China is effectively a national pastime. Despite the fact that few lotteries exist and virtually no other legalised gambling is permitted there are indications that the market will grow and flourish.
Indeed, lotteries, in the form of what is now called Keno, was first played in China 3,000 years ago to fund the building of the Great Wall. The first recorded lottery in Chinese history dates back to the Tang Dynasty and lotteries continued to occur sporadically until 1886 when the Chinese government decided that lotteries where a similar to robbery and prostitution and banned them. However, gambling continued throughout the country on a small scale and casinos flourished in the Treaty Ports and the International Settlement of Shanghai.
The success of Macau in attracting large numbers of Mainland Chinese to its casinos is one piece of evidence of the potential market. Chinese are also visiting casinos throughout Southeast Asia (destinations such as Thailand and Burma) and on trips to Europe and the USA.
Secondly, the incredible uptake of investing in stocks and shares is another indicator. Most analysts now consider that the Chinese general public’s adoption of share dealing is effectively a form of legalised gambling.
Additionally, the government can see the potential revenue windfalls from additional organised gambling in terms of licensing operators and collecting tax revenues from ticket sales for various social and sporting causes. Furthermore, in a largely cash orientated market it is an ideal form of parting consumers from their cash and allow for greater circulation of cash in the economy.
Finally, the government’s future strategy for lotteries and organised gambling in China remains unclear. However, there have been intimations from Beijing that it is considering liberalising the market somewhat to permit additional lotteries as well as the possibility of horse racing and casinos. The administration of lotteries has been officially handed over to the State Ministry of Finance and the State Council has called for greater efforts to develop lotteries.
This Access Asia China Contact market research report covers the emerging market for lotteries in Mainland China. The report covers the major lotteries in operation throughout the country, their governing bodies and provincial organising committees.
This report covers the three types of lottery currently operating in China. The first is the traditional type that involves issuing a fixed number of tickets with a pre-printed number on each ticket. The prize is pre-set and the winners are made public later via noticeboards and TV shows. This form of lottery utilises uniform printing, code numbers and a fixed number of sales points.
The second type are the form of lottery where buyers know the result on the spot. This is the fastest growing form of lottery in China due to its ‘instant win’ nature. These lotteries are normally supported by large-scale sales and advertising promotions.
The third type of lottery is the sale of computer-linked lottery tickets. This is the most recent form of lottery in China. With this form of lottery, tickets are sold and winning the lottery is decided by whether the buyers’ numbers coincide with those drawn by lot.
The report also looks at the more organised gambling industry in Macau and sports betting (primarily on horses) in Hong Kong.
Customers who bought this item also bought
Lotteries and Organised Gambling in China: Market Analysis
Lotteries & Gambling in China
Lottery and Gambling Report Bundle
Mobile Gambling: Casinos, Lotteries and Betting 2008 - 2013
Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices, Updated 2nd Edition
Snapshots UK Lottery 2007
2009 Mobile Lottery Playership Study
Lotteries in Australia
The Balkan Gambling Markets
Investing in the Gambling/Gaming Industry – Hidden Treasure or Risky Business?
Belgian and Dutch Gambling Markets
Weather Lottery (The) Plc
|
|
|
|
