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Entertainment & Recreational Products, 2005 — Who Buys Entertainment & Recreation Products — What They Buy — Why They Buy
Unity Marketing, Jan 2005, Pages: 135
This new report,Entertainment and Recreational Products Report, 2005 Update,provides market size and growth statistics from 2000 to 2004, as well as overview of the retail market for 11 categories of entertainment products. For each product category, the report includes consumer purchase incidence, the stores where consumers shop for these goods, how much they spend, key demographics and purchase drivers for the category.
This report will put you on the forefront of the new leisure age with the latest research on consumers' entertainment and recreational product choices. This research study will help retailers and marketers to gain new insights into shoppers' desire for entertainment and recreation goods. Based upon quantitative survey of 1,000 U.S. households and their purchase of entertainment and recreational products, this study examines shopper behavior, motivation and psychology for entertainment.
Product categories examined in detail in the report include:
-Audio equipment and stereo systems;
-Books, magazines and newsletters;
-Computers and software for home use;
-Craft, sewing, knitting and needlework supplies;
-Musical instruments;
-Pet accessories;
-Photography equipment and supplies;
-Pre-recorded video, music, DVDs;
-Sporting goods, exercise equipment and supplies;
-Toys, games and dolls;
-TV's, radios, VCRs and DVD players.
Also included are psychographic profiles of five different segments of entertainment consumers and the eight key trends that are shaping the future market for these products.
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