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Luxury Gifting (Luxury Tracking Report 4Q2004)
Unity Marketing, March 2005, Pages: 100
In today's hyper-competitive environment, market research is not an option; it is a necessity. Luxury marketers that want to win must stay vigilant in tracking the shifts, turns, and changing preferences in their affluent consumer market. They need up-to-the-minute data, as well as a historical perspective, to anticipate the next major luxury business opportunity or branding challenge.
This report is part of the Luxury Consumer Tracking Service designed for luxury marketers who need to know all there is to know about their consumer market.
Specifics included in the Luxury Tracking Study are purchase incidence and spending, where purchases were made and expectations of future purchases on:
- Home Luxuries, such as electronics and photography equipment; linens and bedding; kitchenware, cookware and housewares; furniture, lamps and lighting and floor coverings and rugs; outdoor, lawn, patio and garden; kitchen appliances, bath and building products; home decorating fabrics, window and wall coverings; tabletop, dinnerware, flatware, servingware, figurines and decorative accents; and art and antiques.
- Personal Luxuries, such as clothes and apparel; fragrances, cosmetics and beauty products; fashion accessories; automobiles and jewelry and watches.
- Experiential Luxuries, such as fine dining; luxury travel; entertainment; and spa, beauty treatments and cosmetic surgery, and home services.
Also included in the fourth quarter tracking study is a special study of luxury gifting and share of luxury purchases that are made as gifts.
The Luxury Tracking Study is published quarterly with the next due in June/July 2005.
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