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IPTV: a breakthrough for US telcos?
Analysys Mason Group, Oct 2005
'IPTV: a breakthrough for US telcos? Will help telcos and their partners avoid the potential pitfalls of IPTV deployment and position themselves to take best advantage of the emerging opportunities from this new technology.'
Michael Kende
As US incumbents' fixed-line revenues continue to erode through aggressive price competition, wireless substitution and take-up of alternative technologies (such as cable telephony), telcos see IPTV-based triple play as the chance to regain a dominant place in the market. However, telcos need to understand not only the opportunities, but also the uncertainties associated with IPTV.
IPTV: a breakthrough for US telcos? explores the technology, business, market and regulatory realities behind IPTV to evaluate whether its impact on telcos and other service providers, especially cablecos, justifies the current industry hype. The report examines the key factors affecting the business case for IPTV, compares various models and strategies for IPTV deployment and sets out a range of scenarios and outcomes for the development of IPTV in the US market.
The report answers a number of key questions:
What are the technology choices, infrastructure options and delivery modes for IPTV?
What are the potential benefits of, and roadblocks to, IPTV-based triple play?
Does IPTV offer real opportunities for achieving service differentiation and competitive advantage?
Will IPTV help re-establish US incumbent telcos' dominance in fixed networks?
What will the current big players in the industry need to do to respond to IPTV?
IPTV: a breakthrough for US telcos? Will help telcos and their partners avoid the potential pitfalls of IPTV deployment and position themselves to take best advantage of the emerging opportunities from this new technology.
Who should read this report?
Incumbent telecoms operators: understand where IPTV should fit into your service portfolios and how it could change the competitive landscape.
Cable operators: identify the potential threats posed by widespread adoption of telco-provided IPTV.
Broadcast TV companies and other media-industry players: discover the opportunities that IPTV may bring and how to take advantage of them.
Policymakers and regulators: find out about the issues surrounding IPTV and how this technology differs from traditional pay TV.
Vendors of telecoms equipment: see how fixed network operators are evolving.
Investors and analysts: understand the implications of IPTV technology for the US media and telecoms industries.
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