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Lotteries and Organised Gambling in China: Market Analysis
Access Asia Ltd., April 2003, Pages: 96
This market research report covers the emerging market for lotteries in Mainland China. The report covers the major lotteries in operation throughout the country, their governing bodies and provincial organising committees.
This report covers the three types of lottery currently operating in China. The first is the traditional type that involves issuing a fixed number of tickets with a pre-printed number on each ticket. The prize is pre-set and the winners are made public later via noticeboards and TV shows. This form of lottery utilises uniform printing, code numbers and a fixed number of sales points.
The second type are the form of lottery where buyers know the result on the spot. This is the fastest growing form of lottery in China due to its ‘instant win’ nature. These lotteries are normally supported by large-scale sales and advertising promotions.
The third type of lottery is the sale of computer-linked lottery tickets. This is the most recent form of lottery in China. With this form of lottery, tickets are sold and winning the lottery is decided by whether the buyers’ numbers coincide with those drawn by lot.
The report also looks at the more organised gambling industry in Macau and sports betting (primarily on horses) in Hong Kong.
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