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Digital Music in China
In-Stat/MDR, Dec 2005, Pages: 23
This past year in 2005 saw strong take-off signals from China's digital music value chain. The online original-creation music market is booming, while most of the 120 local Chinese publishers license their songs online without a flat royalty guarantee.
Piracy is still the key blocking issue to developing China's digital music industry, but online piracy is being attacked both by the government and industry music labels. The end of 2007 will be the turning point for China's legitimate digital music market. Unauthorized music companies are now in the process of, or have already made their services legitimate. Also, with the emergence of mega online music stores, legitimate online music will become a dominant service for users.
By 2008, China will be one of the most important digital music markets worldwide, with estimated online service revenue of US$222 million, the equivalent of an annual download of 1.8 billion songs. Installed portable music devices will exceed 150 million units at the end of 2008. Growth of the legitimate digital music market will be strong over the forecasted period, with a CAGR of 317% from 2005–2008, which is unsurprising in an emerging market.
The report, Digital Music in China covers the legal online digital music market in China. It includes forecasts for portable audio players in service revenues and unit shipments, and projected unit average selling prices (ASPs) through 2008. It also provides market share data for services and portable players, and analysis of key trends.
Findings from this report include the following:
Music labels, in association with the International Federation of Phonographic Industry (IFPI) are filing and winning copyright lawsuits in China.
An emerging individualism culture is creating a boom for network original-creation. Almost all digital music services are designed to adopt network original-creation, even to be original-creation oriented.
Although worldwide conglomerates can successfully place their selling and pricing structures in other countries, China's extremely low ASPs and lack of royalties require a totally different business model.
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