With revenues from fixed telephony in decline and broadband retail prices eroded by increasing competition, Europe's fixed operators view IPTV as a potential answer to the revenue shortfall. However, in contrast to the homogeneous US market, there are marked national and regional differences in broadband adoption and customer spend.
Telco TV: European market opportunities and operator strategies examines local factors that determine the size of the opportunity for telco TV and addresses your key questions:
What multichannel television platforms are already established, and could or would the players operating them venture into IPTV themselves? To what extent will nascent DTT services impact upon the take-up of IPTV services? Given that IPTV's maximum user base is defined by the number of xDSL users, what are the existing rates for the adoption of broadband services? Can operators compete with existing triple-play service providers on cost and/or content provision? Should operators offer a full bouquet of channels or simply pay-per-view or video-on-demand services?
Who should read this report?
Incumbent and alternative fixed network operators: understand the best strategy for deployment of IPTV in your market
Broadcast TV companies and other media-industry players: discover the opportunities that IPTV may bring and how to take advantage of them
Policy makers and regulators: find out about the issues surrounding IPTV and how this technology differs from traditional pay TV
Vendors of telecoms equipment: see how fixed network operators are evolving
Investors and analysts: understand the implications of IPTV technology for the European media and telecoms industries
