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Scenarios for Enterprise Mobile Data Services 2006–11
Analysys Mason Group, June 2006
As mobile data for enterprises enters a new phase with the arrival of mobile broadband, in the form of 3G and HSPA, operators are once again thinking about how best to provide data services to their enterprise customers. Scenarios for Enterprise Mobile Data Services 2006–11 looks at the critical uncertainties in the development of the market and provides forecasts based on three possible scenarios for the future of mobile data.
This report examines how organisations justify the investment in mobile data. It also considers the relationship between the mobile networks and their customers, and the roles of the mobile network operators (MNOs), mobile virtual network operators (MVNOs), the systems integrators, software developers and service providers in developing the services that organisations need, recommending actions for these players.
The report forecasts retail spend on mobile data services to 2011 and includes spend on services, terminals, servers, licences, integration and support, resulting in over 8000 data points. The data annex shows spend by a number of categories, including:
size of enterprise: corporate (500+ employees) or SME (0–499 employees)
country/region: France, Germany, Italy, Spain, Sweden, UK and Western Europe
email, applications and browsing
terminals
hosting, integration and support
mobile network services
spend per organisation.
Scenarios for Enterprise Mobile Data Services 2006–11 draws on in-depth interviews with 14 organisations, as well as enterprise procurement experience, to answer your key questions:
What are the market drivers for enterprise mobile data services?
How do corporate customers justify investment in mobile data?
Are there different requirements in different business sectors?
How can smaller companies best be provided with mobile data services?
What is the most effective role for MNOs in delivering these services?
What technologies will need to be deployed in the mobile network?
How important are WiFi and WiMAX in delivering these services?
What pricing strategies will be most effective?
What types of terminal will users want?
Which applications are likely to reach a mass market?
Who should read this report
Mobile network operators planning their broadband enterprise mobile data strategy
Potential data MVNOs who need to understand the possible business case and the risks involved
Mobile software developers who need to find ways to gain traction in the market and grow market share
WiFi network operators who are seeking to establish a role independent of the MNOs
Corporate procurement managers who want to know how best to roll out enterprise data services
Financial sector analysts who need to understand the implications of new technology and the current market for enterprise mobile data services.
About the Author
Margaret Hopkins is Principal Analyst with Exegesys. She started her career in the Post Office Telecommunications Long Range Planning Department. During her 18 years working with Analysys Research, she has been lead author on many reports, including VoIP versus Mobile: forecasts for the future of enterprise voice; The Business Case for Carrier Migration to VoIP; The Business Case for Broadband Entertainment; Delivering the Broadband Home; New Fixed and Mobile Services and Devices: forecasts 2003–2008; Broadband Value-Added Services for SMEs: market strategy and forecasts 2003–2008; Next-Generation Networks: integrated IP architectures; and IP Voice Services: the return on investment for European service providers. She holds a degree in Engineering from the University of Cambridge and a Master’s in Telecommunications and Information Systems from the University of Essex.
This report comes with an Excel data annex and half an hour of Analyst Support.
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