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Future of I&C Sales & Marketing: Third Party Intermediaries
Datamonitor, July 2006, Pages: 12
A market is created within liberalised energy markets for Third Party Intermediary (TPI) switching assistance. As competition increases and products become more sophisticated, TPIs are able to build stronger and longer-lasting relationships with buyers, to an extent commoditising the supplier.
Scope of this title:
- A comprehensive overview of factors that will enable and impede the development of a TPI sector in Europes liberalising energy market.
- An understanding of the differing motives that drive the three-way relationship between the buyer, the TPI and the supplier.
- An evaluation of the supplier competencies that TPIs increasingly target in a liberalising energy market to claim their share of revenue streams.
- An in-depth assessment of the future role of TPIs in the European energy sector and their projected success in different regional markets.
Highlights of this title:
- The existence of a wide range of suppliers enhances TPIs broking power. A visible traded hub price for energy also assists TPIs as it gives them the ability to design products of their own and gives them a greater information/ability to negotiate with suppliers.
- The trilateral relationship between buyer, TPI and supplier has conflicting interests and influences. TPIs are not integral to the supplier-buyer relationship and recognise that they must work to maximise their service offering and justify their revenue share.
- Significant TPI growth in Central and Eastern Europe (CEE) is unlikely in the next two years. CEE states still have very low switching rates and are unlikely to improve significantly before 2008. There are typically higher switching rates within power markets than gas giving greater potential for TPI penetration.
Reasons to order your copy:
- Gain insight into future enablers and drivers of TPI development in Europe and identify potential barriers and impediments to sector growth.
- Gain insight into future enablers and drivers of TPI development in Europe and identify potential barriers and impediments to sector growth.
- Identify future switching rates in 20 European countries, projecting the potential growth areas for future TPI development.
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