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How To Attract New Sports Nutrition Consumers: Using Mainstream Health Trends to Pitch Professional-style Products
Datamonitor, Aug 2006, Pages: 44
Total consumer spending on sports nutrition foods, beverages and supplements reached US$5.4 billion in 2005 and is rising at an average 5.8% a year. Sports-related food and drinks are longer niche products that only target professional athletes and bodybuilders they are increasingly popular among mainstream consumers seeking to improve their physical and mental health.
Scope of this title:
- Quantitative data covering sports nutrition spending between 2000 and 2010, broken down by country and category.
- Analysis of core sports nutrition consumer groups broken down by age, gender and attitudes.
- Survey-based insights into consumers attitudes towards their bodies and minds, and how they affect consumption behavior.
- Detailed action points offering practical strategies based on the trends and insights analyzed in the report.
Highlights of this title:
- The most important category to consumers in Europe and the US alike is sports food and beverages, which account for US$4.5 billion of the total market. This is also the fastest growing category, with average annual growth running at 6.4% between 2000 and 2005 in Europe and 6.7% over the same time period in the US. - Although the core users of sports nutrition products are Athletes and Bodybuilders, Recreational and Lifestyle users are driving market growth. Recreational users of Sports Nutrition products are fitness enthusiasts, weekend sportspeople and gym-goers, while Lifestyle users just seek a refreshing beverage, a quick meal replacement or healthy snack. - Manufacturers of sports nutrition products need to make customers better aware that these products can offer a healthy alternative to confectionery and carbonated drinks, and increase the feeling of wellbeing. Seniors, in particular, need to be made better aware of the ways in which sports nutrition products can contribute to their health.
Reasons to order your copy:
- Obtain exclusive data concerning value consumption of all different sports nutrition categories over time.
- Understand the attitudes driving changes in consumers sports nutrition consumption behavior.
- View best practice examples of targeting and marketing sports nutrition products.
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