Businesses such as Ryan Air, CBB and Lidl have risen to prominence in densely populated and highly competitive marketplaces. Yet their approaches, and the common elements that bind them together, are not adequately explained in existing literature on business strategy. Using in-depth case studies of these three organizations and drawing on further examples of discount strategy used by such companies as IKEA and Dell.
Discount Business Strategy explores the underlying philosophies beneath the success of these new market leaders bringing together aspects of different, and apparently conflicting strategies in a single market-conquering package. For readers, it provides insights into the hottest practice in strategy today and an opportunity to place yourself and your organization at the cutting-edge of new ideas in strategic thinking.
