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Concentrates in the UK
Euromonitor International, Aug 2006, Pages: 49
Our Concentrates in the UK report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2010 illustrate how the market is set to change.
Product coverage includes: liquid concentrates and powder concentrates
Data coverage: market sizes (historic and forecasts), company shares and brand shares
Why buy this report?
- Get a detailed picture of the concentrates industry
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.
Extract from Executive Summary:
Rising health awareness boosts demand for fruit/vegetable juice products
Soft drinks continued to witness a shift from carbonates to ‘still’ products like those in fruit/vegetable juice, smoothies and bottled water in 2006, as more and more consumers opted for healthy alternatives. Government public health initiatives such as the ‘five-a-day’ campaign helped to persuade consumers to increase their intake of fruit and vegetables, and fruit/vegetable juice manufacturers were able to capitalise on this by offering the equivalent of the five-a-day quota in a convenient format. Growing consumer awareness of ‘super fruits’ that are naturally rich in antioxidants, vitamins and minerals such as pomegranates, açaí and goji berries, also boosted demand for fruit/vegetable juice products.
Carbonates suffers as UK consumers opt for healthier soft drinks alternatives
Retail carbonates sales declined in volume and current value terms in 2006. This was attributable to rising health consciousness among consumers, which prompted retailers to allocate more shelf space to bottled water, fruit/vegetable juice and smoothies products. In an attempt to stem the flow of consumers from carbonates to healthier products, leading player Coca-Cola Enterprises Ltd rolled out Coke Zero with a £10 million marketing campaign, the biggest launch in soft drinks as a whole. Dubbed ‘Bloke Coke’, the new sugar-free variant is primarily targeted at health conscious male consumers who are put off by the feminine image of diet-positioned cola carbonates products like Diet Coke.
Bottled water retains huge potential for further development over 2006-2011
As one of the main beneficiaries of the health trend, bottled water maintained its positive development in 2006. Rising health awareness not only attracted new consumers into the sector, but also encouraged existing drinkers to increase their bottled water consumption. While UK consumption levels still lagged a considerable distance behind those of continental Europe at the end of the review period, they are expected to continue rising as more consumers switch from less healthy soft drinks options to bottled water. Aside from health, convenience was also a major driver of the performance of bottled water. In a country where tap water quality is generally considered to be excellent, consumers buy bottled water products as much for convenience as they do for purity. The origins of bottled water products and the impact their production has on the environment are likely to prove increasingly important in influencing purchasing habits over the forecast period. As more and more consumers adopt an eco-friendly attitude, bottled water manufacturers will have to put recyclable or biodegradable packaging and ‘greener’ transportation methods high on their agendas.
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