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Mobile Advertising, More Money: Dissecting Next Generation MNO Advertising Models
Pyramid Research, Inc., Nov 2006, Pages: 36
Purchase price includes an exclusive interactive conference call with the author, to be scheduled for January 16th, 2007. Suffering from a devalued proposition and diminished audience via traditional media, advertisers are shopping around for better promotional avenues. For brands that have recently discovered the power of the World Wide Web, the leap of imagination to mobile is not a hard one to make. Still, the potential of this opportunity, and the business models that would make mobile advertising work remain difficult to fully grasp.
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