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Retailing - Austria
Euromonitor International, Oct 2006, Pages: 53
Our Retailing in Austria report offers insight into key trends and developments affecting the national retailing industry. Retail sales by sector (2000-2005), including non-store retailers such as internet retailers, help you assess how the market is structured and how it is evolving. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of specific retail sectors and forecasts for the future (to 2010).
Sector coverage: grocery retailers (discounters, convenience stores), non-grocery retailers (health and beauty retailers), non-store retailing (vending, home shopping, internet retailing, direct selling)
Why buy this report?
- Get insight into trends in retail sales performance (historic and forecasts)
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment and the market’s major players
- Use Our research as a starting point for exploring new business opportunities
Extract from Executive Summary:
Discounters and supermarkets lead growth in grocery retailing
In 2005, grocery retailing was stagnating, with current value sales growing by less than half a percentage point.
Hypermarkets saw some improvement in momentum, as growth in 2004 was affected by refurbishments, but there was also a trend away from hypermarkets towards large supermarkets. This continued in 2005, underpinning the dynamism in supermarkets. Intense competition between supermarkets/hypermarkets and discounters led to greater efforts on both sides to emulate some of the key success factors of the competition: thus non-discounting formats strengthened low-price credentials, for example by deep discounts and greater private label activities. On the other hand, discounters made efforts to improve its distinctive advantages beyond low prices, for example by offering more fresh products, and the introduction of organic products.
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