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North America Computer-Based Training and E-Learning Markets
Frost & Sullivan, April 2001


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Rapidly Growing Industry Spurs Competitors to Establish Products, Increases Market Share
Computer -based training (CBT)and e-learning markets have exploded over
the past few years causing companies to race to take advantage of this lucrative industry. CBT and e-learning are grounded in basic classroom education
methodology, giving it a wide variety of potential applications. Developing
solutions that focus on specific sectors, combined with forming partnerships
with companies whose products complement each other, will help market
participants to secure significant revenue gains over the forecast period.

This informative Frost &Sullivan report analyzes the current state of the CBT
and e-learning industry and its two product types: infrastructure, and content
and services. The infrastructure sector is further segmented into six product
types, while there are four product and service subsegments. This strategic

research further identifies market forecasts between the commercial and
military sectors.

Comprehensive Technical Support Essential For Customer Loyalty

A successful relationship with customers depends largely on product support.
Industry leaders realize that affordable, reliable, quick, and convenient
technical support is key to maintaining of a loyal and satisfied customer base.

Companies that cannot offer comprehensive customer service will quickly
lose market share to competitors.

All market participants should monitor this challenge closely, states the
author of this study. For many market participants, the success of their

business models are built around repeat business from satisfied customers and

there is no better or effective marketing than word-of-mouth from
satisfied customers.

Specialization Increases Participants 'Chances for Success

Companies that can focus on a particular niche of the market are better able
to focus its resources and re-use concepts over and over again, reducing
research and development, and production costs, states the author..
It is easy to over generalize CBT and distance learning concepts, resulting in

some companies losing potential clients by spreading themselves too thin in
the marketplace, instead of focusing on specialized products for a specific
end-user audience.

This Frost &Sullivan study offers the most comprehensive exploration of key
issues in the CBT and e-learning markets. By providing market participants
with the latest intelligence, this strategic research can help you fully evaluate
the market 's potential and make informed decisions for future success.

Additional Information

Market Participants

Arthur Andersen

Blackboard

CAE
Campus Pipeline,Inc.
CareCentric,Inc./Home Care Training
Centra Software,Inc.
clickl2learn.com,Inc.

Coastal Training Technologies Corporation

Coursemetric Corporation
Delex Systems,Inc.
DigitalThink,Inc.
Discovery Systems International,Inc.
Docent,Inc.
eCollege.com

EDS

Educational Multimedia Corporation
Eduprise,Inc.

ExamSoft

Exam Solutions

Futuremedia

Generation21

Global Knowledge

Global Learning Systems
Highwired,Inc.

IBM Learning Services

icGlobal

Integrity eLearning

Intelliprep Technologies

InterWise

IntraLearn Software Corporation
ISOPIA,Inc.
Jamboa Learning Technologies,Inc.
Knowledgeplanet,Inc.

LeadingWay Corporation
LearnFrame,Inc.
LearningFramework,Inc.
Learn.net
LearnStream,Inc.

Lockheed Martin

Lotus Devlopment Corporation
Logistic Services International,Inc.
Macromedia,Inc.
Mastery Technologies,Inc.

Mentergy
Mentorware,Inc.

Microsoft eLearn
MindLever.com,Inc.

Pathlore
ProsoftTraining.com

Question Mark Corporation

ReCor Corporation
Saba Software,Inc.

SCT Corporation

Sento Corporation

SmartForce

SMGnet
TASC,Inc.

TEDS
TeraLearn.com
THINQ Learning Solutions,Inc.

Trainersoft Corporation

Trivantis Corporation




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