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World Nonlinear Editing Markets
Frost & Sullivan, Jan 2007, Pages: 53
Increasing Digitization of Media and Content Fostering Market Growth
The wide spread acceptance of digital technology and the transition from standard definition (SD) to high definition (HD) are fast increasing the need for products that can handle content in both formats. Consequently, nonlinear editing solutions are witnessing greater uptake, particularly since they allow increased flexibility and process digital assets in a time efficient manner. Furthermore, the U.S. Federal communications commission (FCC) mandate to digitize broadcast signals and similar government sponsored initiatives across the globe are expected to propel demand, much like the need to make a vast amount of available digital data accessible to the consumer.
However, the lack of uniform technology standards and formats are likely to be major hindrances for the growth of the Global nonlinear editing markets. While the introduction of new codecs has resulted in enhanced picture quality and lower bit rates, it has also led to the lack of consensus in the industry over the adoption of a single standard. 'The constant change in technology formats results in market confusion, with the end-user community reluctant to switch from legacy formats until a single industry format is agreed upon,' notes the analyst of this research service. 'The impact of this restraint is expected to be high initially and is likely to diminish through the forecast period as the industry agrees on a universal standard.'
Advancements in Editing Technology Focus on both Hardware and Software Improvements
A key market trend is the development of editing technology with respect to hardware as well as software. The efficiency of the systems lies in the speed at which video data can be processed and handled by the machine. Chips embedded in the desktop machines today have drastically improved the processing speed and memory, enabling the system to handle high-resolution video files. Additionally, compatibility of these solutions with newer video codecs and formats extends the flexibility to ingest content or capture data irrespective of the format. A distinct feature offered by vendors other than multiformat support and resolution independence is the ability of the system to handle different signal types on the same editing machine. Integration of software-only vendors with third-party hardware support is also important.
In geographic terms, North America, which was the first to embark on total digital transformation and HD, continues to be the dominant market for most vendors. However, other regions such as Europe and Asia Pacific are garnering interest amongst vendors as these markets are also venturing into HD. 'Overall, nonlinear editing solutions are mission critical for providing high quality video in today's digital environment and vendors have much to look forward to as broadcasters, cable companies, and their peers gear up to adopt advanced digital technologies to provide rich content to their customer base,' says the analyst. 'The decision to choose the right vendor and product is likely to depend on the functionality, interoperability, customer support, and overall cost effectiveness of the product.'
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