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Home Market, 2003: The Market, The Competitors, The Future Trends with special section on Luxury Home
Unity Marketing, April 2003, Pages: 300
Consumer purchases of home furnishings increased 4.1% in 2002 to reach $378.4 billion, up from $363.3 billion in 2001.
Does your company compete in the home furnishings market, including furniture, housewares, tabletop, linens, rugs, window coverings, and others? Do you need to know the future trends in the home furnishings market so that you can plan more effectively? Then you need this insightful report. Based upon the results of the latest surveys among the home furnishing retailers and profiles of the industry's leading competitors, this in-depth report provides the fact and figures you need to develop winning marketing and business strategies. Written for anyone and everyone that sells home furnishings, from marketers, advertisers, retailers, service providers, this report is an essential business planning tool to understand the dynamics of the home furnishings market, today and into the future.
Special Feature: This report includes a special section on the luxury home furnishings market including consumer demographics, purchase incidence, spending and shopping behavior for these categories of luxury home products: Art and Antiques Electronics Fabrics, Wall and Window Coverings Furniture and Floor Coverings Garden and Garden Products Kitchenware, Cookware and Housewares Kitchen Appliances and Bath Linens and Bedding Tabletop and services: Housecleaning and Maid Home Decorator and Catering. In addition it profiles five different segments in the luxury home market based upon consumers' attitudes and motivations in buying home furnishings, thus providing marketers and retailers insights into how to best target and sell to the different types of luxury home customers.
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