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UK Online
eMarketer, March 2007, Pages: 16
The UK Online report tracks and analyzes developments in one of Europe's indeed the world's leading Internet economies. The UK Internet benefits from cheap, fast connectivity. Faster connections make it easier and more enjoyable to use the Internet, and users spend more time online. As Britons discover the conveniences of online shopping, booming online revenues are fuelling a surge in online marketing spending. The final link in this virtuous cycle may be free connectivity.
Key questions the 'UK Online' report answers:
- Why does the UK lead Europe in the percentage of shoppers online?
- What factors are driving Internet usage in the UK?
- Why is Internet advertising growing so quickly in the UK?
- What is the effect on other UK ad markets?
- What can US marketers learn from the UK model?
And many others...
eMarketer Reports On-Target and Up-to-Date
The UK Online report aggregates the latest data from a wide range of international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions right when you need to.
Sources:
Atlas Solutions
BBC
comScore Networks Inc.
EDS
eMarketer
GroupM
ICM Research
IGD Consumer Research
Informa Telecoms & Media
Interactive Media in Retail Group (IMRG)
Internet Advertising Bureau UK (IABUK)
Ipsos MORI (Market & Opinion Research International)
Merrill Lynch
Mobile Data Association (MDA)
Nielsen//NetRatings
Office for National Statistics - UK
Office of Communications (Ofcom) - UK
Point Topic
PricewaterhouseCoopers (PwC)
Q Research
World Advertising Research Center (WARC)
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