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West Europe Functional Soft Drinks 2007
Zenith International, March 2007, Pages: 233
Zenith's West Europe Functional Soft Drinks 2007 report is meticulously researched. It includes:
- Clear and concise functional drinks definitions
- European volume and value trends, 2001-06
- 16 European countries: consumption in million litres, 2001-06
- 16 European countries: market value in million Euros, 2001-06
- New product developments; details of more than 250 new products
- Legislation update: latest developments in each European country
- Latest European regulations on nutrition and health claims (EC No 1924/2006)
- Country fact sheets and individual market commentaries
- Full index of functional ingredients, including: amino acids, peptides, proteins…
- Comprehensive forecasts, 2007-11
Functional drinks are by their nature highly focused and targeted at specific consumption occasions. Zenith's report breaks down functionality into four main sectors:
- Enriched beverages (such as juices and waters with added vitamins and minerals)
- Sports drinks
- Energy drinks
- Nutraceuticals (products with targeted ingredients considered to provide specific medical or health benefits).
A high level of new product activity is being seen across the functional soft drinks category. Meanwhile, an above average proportion of new product development is taking place in the nutraceuticals segment, which is emerging strongly from a small base.
Nutraceuticals derive their functionality, in most cases, from a combination of different ingredients. They provide a specific health benefit (such as improved digestion) or are designed for a specific purpose (such as increased libido). Nutraceuticals themselves are divided into two broad segments, mind drinks and body drinks, each of which has a myriad of particularly oriented sub-segments.
Functional soft drinks are already shaping the course of soft drinks overall and are set to extend their influence even further:
- Soft drinks manufacturers are increasingly turning to 'added functional' as a means of enlivening the sometimes tired appearance of mainstream soft drinks
- Smaller soft drinks operators have embraced an array of functional drinks options in order to differentiate their product offerings
- Health and well-being have become major issues, as the western world battles with an obesity epidemic and its associated health concerns
- As price pressures squeeze the margins and thus future investment programmes of soft drinks operators, functional drinks provide a route to future profitability.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
West Europe Functional Soft Drinks 2007 contains:
- A full regional commentary and analysis, with more than 25 detailed tables/charts providing in-depth exploration of trends. This covers areas as consumption, growth, value sales in Euros, market segmentation, EU legislation, commentary on leading players, penetration of soft drinks overall and forecasts to 2011.
- Country sections, with historic and forecasted tables/charts covering trends across 16 countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and United Kingdom. Each separate country section addresses consumption, year on year growth, market segmentation, country specific legislation and regulatory issues, recent product launches, country economic fact sheets and forecasts to 2011.
- Full listing and index of functional ingredients. This includes: amino acids, peptides and proteins; dietary fibres and probiotics; fatty acids; herbs; minerals; other functional ingredients; phytochemicals; and vitamins.
- Appendices also provide a range of supplementary information: a functionality spectrum represents the varying bands of functional drinks available. Also included are tables of European RDA for minerals by country; and European RDA for vitamins by country.
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