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Handheld Multimedia Devices, 2nd Edition
Jon Peddie, June 2007, Pages: 300
The new report cautions would-be entrants into this market against overly optimistic predictions based on the high volume numbers that are typical of the mobile phone market. 'Based on our extensive survey of hundreds of managers and engineers in the mobile market, clearly everyone is dazzled by the volume of handheld units shipped,' said JPR's President Dr. Jon Peddie. 'This is a serious mistake that has led to the failure of projects and companies as overall market volume is no predictor of profits or success.'
The new report estimates the size of the market for Application, Media and Co-processors and discusses opportunities in key areas including graphics, video, mobile TV, digital still cameras and more. And also predicts the ultimate decline of co-processors
Handheld Multimedia Devices 2nd Edition identifies market consolidation of suppliers (from 44 down to 26 with more assimilations and failures expected), the unrelenting march of Moore’s Law and its impact on Co-Processors, applications processors, media processors, and baseband processors, as well as the role of IP in the design and development of these devices.
Some of the conclusions and forecasts made in the report are:
- Opportunities are extremely limited for semiconductor startups, and all but closed to entrepreneurs.
- Critical mass in engineering and IP represents major barriers to entry.
- Co-processors will be assimilated by SoCs.
- No killer app per se, but TV on mobile devices looks very promising.
- Open standards and APIs will enable the market.
- Low-cost phones are not the highest growth market by any metric.
- Game development will finally take off in 2007—many acquisitions of game developer companies are expected.
WHERE ARE THE OPPORTUNITIES?
- High End: Smart phones—open platforms and maximum multimedia and data capabilities
- Midrange: Feature phones—closed but upgradeable and customizable systems but with very good multimedia and data capabilities
- Low End: Low-end phones—closed systems with limited multimedia and data capabilities
Sales forecasts (in millions of units worldwide) of the three segments listed above.
CAGR 2006 2007 2008 2009 2010
High End 2006-10 CAGR: 25% 111.8 152.4 192.2 232.8 277.2
Midrange 2006-10 CAGR: 16% 297.9 349.0 404.5 469.8 532.9
Low End 2006-10 CAGR: -1% 482.6 483.0 480.0 472.9 464.5
Handheld Multimedia Devices 2nd Edition includes sections addressing the following questions:
- How big is the market for Application, Media, and Co-processors, as well as for IP cores?
- How will the market for 2D/3D graphics Co-Processor accelerators evolve over the next five years?
- What are the market segmentations for handheld devices, and how does one change over time?
- Will all phones have cameras?
- Will all phones have TV?
- Will all phones play games, locally and/or online?
- Which API technology will dominate the market by 2011?
- Which new innovative solutions should be looked out for?
- How will display technologies improve by 2011?
- Will games be a major market?
- What is the killer app?
- Has market consolidation begun, and when does it end?
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