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North American Personal Care Surfactants Markets
Frost & Sullivan, June 2007, Pages: 102
This Frost & Sullivan research service titled North American Personal Care Surfactants Market provides a detailed analysis of personal care surfactants in terms of forecasts by product types. It reviews the principal drivers and restraints, examines various personal care segments, and provides recommendations for growth. In this research, Frost & Sullivan's expert analysts thoroughly examine the following personal care segments: hair care, skin care, personal cleansing, and toiletries and colour cosmetics.
Clever Strategizing and Consolidation to Bail out the Mature North American Personal Care Surfactants Market
The increasing commoditization of the mature North American personal care surfactants market has compelled participants to think out of the box to retain customers and market shares. Participants need to identify their main strengths and rethink strategies to stay afloat. For instance, in the mass market, cost and economies of scale are vital considerations, while competitors in the specialty market should focus on customized solutions and innovations. Surfactant producers are expected to concentrate especially on high-growth areas such as skin care, ethnic hair care, body washes, and male grooming products.
As most surfactants markets have been commoditized, buyers have been able to wield immense bargaining power. 'In such a scenario, consolidation at the surfactants suppliers’ end can turn the tables and increase their profitability,' says the analyst of this research service. 'Mergers and acquisitions enhance the product portfolio and thus, can help expand the customer base and growth rates.'
High Costs of Feedstock Open up the Market for Natural Surfactants
With the prices of petrochemical feedstock escalating, surfactant suppliers to the extremely price-sensitive personal care product market are increasingly using natural ingredients to remain cost competitive. This trend is expected to gain momentum with the implementation of legislations restricting the use of 1,4-Dioxane, Diethanolamide and the adoption of regulations such as Registration, Evaluation, and Authorization of Chemicals (REACH) that encourage environment-friendly formulations. Surfactant companies have taken advantage of the demand for biodegradable, natural, and sustainable products and have begun to use palm oil, palm kernel oil, and coconut oil in surfactants. The popularity of natural surfactants is evident from the rapid growth of surfactants used in sulfate-free products.
Few surfactant suppliers offer products derived from vegetable sources, though these formulations are expected to witness the highest growth in the personal care surfactants market. Since natural oils are also in great demand in the biofuels segment, there is a shortage of supply and rise in prices from the supply side for surfactant suppliers. 'The need of the hour is to find a suitable technology to process other sustainable resources to produce surfactants,' notes the analyst. 'This can reduce the dependence on natural oils or refined crude oil products, which can lead to better margins in the long term.'
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