This study offers an invaluable insight into how this opportunity is unfolding, who is driving the market and examines the successful business models along with the adoption of market entry strategies. In addition, it includes a structural breakdown of the mobile value added sector, providing a thorough analysis and commentary of the performance, strategy and the influence of new and established key players.
Key Questions Answered by the Report:
- How is the Chinese content and applications market performing and what is it predicted to achieve in the next five years? - Which types of applications & content work in China and how will they develop? - What market entry strategies have been adopted by the successful players? - How have these players become established & what is their forward strategy? - What will be the impact of 3G and doors might it open to new entrants? - How do players navigate through the regulations and government processes? - What is the preferred route to enter the Chinese applications & content sector? - Where are the key markets in China? How big are they & how will they develop? - Who is driving the applications & content market? - Which business models have succeeded & how will these change under 3G?
