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Affluent Internet Users: How the Rich Live Online
eMarketer, Nov 2007, Pages: 31
While the percentage of affluent households in the US remains relatively steady, eMarketer projects that the number of affluent Internet users will grow from 43.7 million in 2006 to 57.1 million in 2011.
The Affluent Internet Users report tracks the growth of $100,000-income-level users online and projects the affect these prosperous consumers will have on online sales, marketing and merchants. The rise of affluent Internet users is not only creating opportunities for marketers that traditionally cater to this demographic, but as this ‘mass affluent’ group grows the range of companies that caters to them is also expanding. For every luxury goods or financial services company that targets customers with ample resources, there is a social network or new media site that is also aimed at young, active and affluent online consumers. US Affluent* Internet Users, 2006-2011 (millions and % of total Internet users)
Key questions the 'Affluent Internet Users' report addresses:
- How do researchers, marketers and the media define affluence?
- How many affluent Internet users are there in the US, and how will the number change over the next five years? - Why is the percentage of US affluent Internet users higher than the percentage of affluent households in the population as a whole?
- What categories of e-commerce cater to predominantly wealthy audiences?
- Which companies are selling and advertising their products online to affluent Internet users?
- And many others
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