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Viewing report
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Mobile TV Broadcasting
Berg Insight AB, Oct 2007, Pages: 150
Is the commercial breakthrough for mobile TV within sight? Mobile broadcasting services have already attracted tens of millions of viewers in Japan and South Korea. Now vendors, operators, broadcasters and regulators consider how to best deploy technologies like DVB-H, DMB, MBMS and MediaFLO in Europe and the US. Get up to date with the latest trends in this report in Berg Insight's VAS Research Series.
Mobile TV Broadcasting is a comprehensive report analysing the evolution of television for mobile devices.
This strategic research report from Berg Insight provides you with 150 pages of unique business intelligence and expert commentary on which to base your business decisions.
This report will allow you to:
- Learn from the experience of commercial mobile TV services in South Korea and Japan.
- Identify key success factors for launching mobile TV services.
- Understand the preferences and consumption patterns of mobile TV viewers.
- Grasp the relationships between the key players in the value chain.
- Recognise differences and commonalities of traditional and mobile television.
- Evaluate the results of mobile TV trials on key markets.
This report answers the following questions:
- What is the current status for mobile TV in Europe, North America and Asia-Pacific?
- Which are the main technologies for mobile TV broadcasting and who is adopting them?
- How does the consumption of mobile TV content differ from that of regular TV?
- What are the main challenges facing prospective providers of mobile TV?
- Which are the most successful business models and strategies?
- Why has South Korea become the most advanced market for mobile TV?
- What are the experiences from the first years of commercial services in Asia-Pacific?
Who Should Buy this Report?
Mobile TV Broadcasting is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, telecom operator, investor, consultant or application
developer, you will gain valuable insights from our in-depth research.
About the Author
Sabine Ehlers is a Senior Analyst and Consultant with a Masters degree from Chalmers University of Technology. She has more than 15 years experience from working in the international IT and Telecom industry. Sabine has a regular column in Sweden’s largest computer magazine and is a frequent speaker at conferences.
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