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Mobile Games: Subscription & Download, 2007-2012 (Fourth Edition)
Juniper Research, Nov 2007, Pages: 162
This fourth edition of the mobile games report provides an all-encompassing view of the fast-developing mobile games market. Focusing on downloadable and subscription-based games, the report outlines the strategies that operators, vendors and publishers should employ in order to maximise their respective returns in the mobile games sector. Through a combination of one-to-one interviews with leading company executives and in-depth primary research, this extensive study offers detailed analysis of the major hurdles towards customer adoption and retention. The strategic report also provides company profiles for more than 20 games publishers and developers, together with an examination of gaming business models and a discussion of how the mobile games value chain is likely to evolve. Furthermore, it also provides a consistent five year forecasting suite up until 2012.
Key Questions the report answers:
- What strategies should operators, vendors and publishers employ to maximise their respective returns in the mobile gaming sector?
- What is the current and future size of the mobile games market?
- What are the key drivers in the mobile games market?
- What impact has 3G had on the mobile games market?
- What are the major hurdles to greater adoption of mobile games?
- How has the mobile games value chain developed?
- Who are the major players in the mobile games market?
- How much revenue will be generated from advertising in mobile games?
Main Benefits:
- A unique source of research and analysis for the mobile games market including technologies, market characteristics and forecasts.
- Practical analysis of emerging opportunities for vendors & operators.
- Unique insights: includes interviews with leading industry players who have significant experience in the mobile games market.
- Benefit from fresh thinking and an intelligent market assessment from a respected thought leader.
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