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The Evolving Broadcast Value Chain, 2006 - 2012 (Review Report)
Datamonitor, Oct 2007, Pages: 72


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Introduction

New technologies are enabling broadcasters to provide consumers with an increasing array of content services and viewing experiences. As these developments occur, there is pressure to remain competitive by reducing OpEx and boosting efficiencies. This review report outlines the key opportunities for vendors, systems integrators and professional services players in the broadcast value chain.

Scope

Outlines major market players in the value chain and their respective service offerings. Highlights broadcasters sentiment with regards to multi-platform distribution and the transition towards file-based workflows. Addresses the necessity of business-IT alignment to enhance operational efficiency.

Highlights

Traditional physical workflows, affectionately known as sneakernet by some in the industry, are being rapidly transitioned to digital tapeless-based workflows. This transition creates a variety of enterprise-wide benefits for broadcasters, including a reduction in OpEx, a reduction in production times and enhanced repurposing opportunities. Traditional broadcasters are no longer competing solely against their peers. Convergence in communications systems, dramatic growth in residential broadband penetration, user-generated content (UGC) and shifting consumer habits are requiring traditional broadcasters to re-evaluate their distribution strategies. Asset management systems are one of the most important applications in the modern broadcast infrastructure environment. The movement towards a MAM system essentially transforms physical handling of media content to an automation-assisted method of handling media content.

Reasons to Purchase

Understand the key competitive dynamics and major players within the sector. Comprehend key opportunities for traditional technology vendors in the broadcast sector.



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