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Portable Media Devices in the United States
Mintel, Dec 2007, Pages: 105
Technological advances and desire for products that “do it all” have made the portable media device market one of the most exciting and quickly changing segments of consumer electronics. This report explores new product offerings and consumer attitudes to create a picture of the market and future of these products. This includes fine-tuning those applications and features that are the most pertinent to consumers, and how to both reach this target base and court new consumer groups.
This report includes discussions of the following critical topics in the portable media device industry:
- Penetration of products in different segments of the market, including currently under-served populations and ideation as to how to reach these groups
- Which groups define early adopters, how to reach them, and how their interest can be transformed into mainstream appeal
- Demographic shifts in the U.S. population and how they will affect this market
- How software and content affect hardware sales, and potential ways to utilize this connection to create inroads
- Consumer input on both obtaining and playing back content
- Apple’s stronghold on the market and how other manufacturers can overcome this
- Current marketing strategies by major players, as well as ideas for future campaigns
- How features such as GPS and cameras are underutilized in reaching a broader consumer base
- The role that safety concerns play in the future of the market
- The role of children and teens in future market expansion
For the purposes of this report, the following definitions have been used:
Portable media devices are defined as handheld multiple function devices capable of storing and playing digital entertainment. The focus of the report is on cell phones, MP3 players and handheld gaming devices.
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