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The 2005 Travel & Leisure Market Research Handbook
Richard K. Miller & Associates, Sep 2004, Pages: 650


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The 2005 Travel & Leisure Market Research Handbook, now in its 6th edition, is expanded to 81 chapters, and will provide you with the most recent statistics and data available ...

This is the best selling publication of its kind available from any source. It is designed to be a 'strategic business planning resource' for executives in all travel and tourism organizations, from Visitor & Convention Bureaus to hotels, from theme parks to casinos. With thorough and in-depth assessment of the travel market, this handbook covers such key topics as:

- Business Travel
- Hotels
- Leisure & Family Travel
- Casinos
- Convention Centers
- Airlines & Airports
- Museums & Historical Attractions
- Cruises
- Honeymoons & Romantic Destinations
- Rental Car Agencies
- Seasonal And Holiday Travel
- Traveler Shopping
- Marketing & Advertising
- Travel And The Internet
- Tourism Success In Mid-Size Cities And Small Towns
- Golf, Hiking, Theme Parks, Festivals And Other Activities

Based on our 32 years of experience as consultants and market analysts, the handbook was developed to be the ultimate resource for strategic planning and business development throughout the various retail sectors.

This 650-page user-friendly resource also provides:

- visitor and expenditure statistics all 50 states and major cities
- over 200 Website links to additional sources and resources

The 2005 Travel & Tourism Market Research Handbook is an indispensable tool designed to help you meet traveler needs and optimize their expenditures.


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