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Business Case for On-Demand Delivery of Digital Asset Management in Global Marketing Operations
GISTICS, May 2005, Pages: 38
Impact of Automating the Management and International Distribution of Approved Marketing Content, Reusable Media Components, and Digital Assets
on Multichannel Product Launches, Field Sales Productivity, and Brand-Voice Consistency.
ROI payback models, business metrics, process automation benchmarks, and outsourcing-service requirements for reducing the cost and time to market throughout the marketing communications value chain.
This paper supports the conclusion that Media Manager from Getty Images provides substantial and unique benefits beyond DAM managed by a generic service provider lacking core competence in digital asset management:
- User interfaces: Optimized user interfaces, each tailored to specific creative or business functions for more intuitive access by multiple media user types (creative, marcom staff, field sales, and super-user administrators)
- Multilingual: Support for 17 languages, including those common to Europe and Asia
- Integrated workflow tools: Communication tools built into the service allow users to subscribe to specific assets and be notified by email of changes and marketing managers to highlight and promote new materials through featured projects, custom marketing pages and newsletters.
- Multimodal search: Simple and advanced (including free-text and forms-based search); browse, personal history and bookmarks; searches within search; and dynamically updated pre-sorted collections.
- Rights management: configurable metadata templates offering full protection for multiparty copyrights in multiple languages.
- Reporting: Automatic rights data tracking and download history providing visibility into total usage and spend.
- Asset management expertise: Expert staff in the US, Europe, and Asia providing round-the-clock asset management support in multiple languages to thousands of customers.
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