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A Market Assessment and Impact Analysis of the Owens Corning Acquisition of Saint-Gobain’s Reinforcement and Composites Business
Lucintel, Aug 2007, Pages: 9
Similar to other major industries, the global composites marketplace is punctuated by a variety of competitive forces, including intense domestic competition and threats internationally from lowcost producer nations, particularly in Asia. The fiberglass market, for instance, is one composites segment that continues to be dramatically influenced by global trends.
Saint-Gobain has agreed to sell its reinforcements and composites business to Owens Corning, creating what will become the largest fiberglass producer in the world. The new company plans to serve customers with improved technology, an expanded product range and a strengthened presence in both developed and emerging markets.
But, can this acquisition succeed in the face of low-cost overseas glass fiber manufacturers? In this study, our analysts address the issue of globalization within the composites industry and how competitive differentiation can produce successful operating models. However, relentless execution, these details, will be the determining factor if this acquisition will prove successful. This 9-page report is written mainly for investment community but material suppliers and molders can significantly benefit from this report by learning global dynamics in the fiberglass industry. This research document will answer the following key questions about the composite industry’s largest acquisition:
1. What are the key reasons for this acquisition?
2. What benefits would this acquisition bring to Owens Corning?
3. What benefits will this acquisition bring to molders / composites part fabricators?
4. How is this acquisition going to affect Owens Corning’s ability to gain additional market share?
5. How will this acquisition position Owens Corning to compete against overseas suppliers?
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