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Mobile Ticketing & Coupons: Strategies & Markets 2007-2011
Juniper Research, March 2008, Pages: 142
This strategic report provides a thorough analysis of the mobile ticketing & coupon market and offers practical forecast data on user acceptance, transaction value and transactional traffic, for eight global regions. The report investigates the major drivers and constraints for the market and through extensive in-depth interviews with key players; this strategic research report provides all members of the mobile ticketing & couponing ecosystem with vital recommendations in order for them to maximize revenues within this rapidly growing sector. Through 142 page of analysis, the report not only offers a detailed look into the dominant technologies, including barcodes, RFID & NFC but also conducts an in-depth investigation into a number of important applications and services within this sector around the world.
Key questions the report answers:
- What is the current and future market size for Mobile Ticketing & Coupons?
- What is the strategy for mobile network operators, ticketing/coupon issuers & new entrants?
- What are the main market drivers for mobile ticketing and coupons?
- What are the key technologies that are being adopted for mobile ticketing and coupons
- Is the paper ticket dead?
- Will NFC revolutionize the ticketing market?
- Who will be the winners and losers in the mobile ticketing and coupon market?
- Are retailers ready to adopt mobile coupons?
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