|
|
 |
|
Viewing report
|
|
|
|
An Insight into U.S. Mobile Social Networking Markets
Frost & Sullivan, March 2008, Pages: 62
Social networking within the mobile ecosystem has been one of the most discussed topics during 2007, and represents an additional monetization opportunity for the mobile communication value-chain participants. Frost & Sullivan's insight into the U.S. mobile social networking markets presents the main market trends and thoughts on the market potential of mobile social networking services.
1 INTRODUCTION TO U.S. MOBILE SOCIAL NETWORKING MARKET
- Mobile Social Networking
- - Introduction and Market Definitions
- - Market Segmentation
- - Summary of Findings and Key Conclusions
2 STRATEGIC ANALYSIS OF THE U.S. MOBILE SOCIAL NETWORKING MARKET
- Value Chain Analysis
- - Value Chain for Mobile Social Networking
- - Online Social Communities
- - Mobile Enabling Platform Providers
- - Mobile Operators
- - Mobile Subscribers
- - Mobile Content Providers and Advertising Solution Providers
- Business and Revenue Models
- - Mobile Operators
- - Platform Providers
- - Mobile Social Networking Providers
- Key Market Trends
- - Cross-network Mobile Social Networking Services
- - Combined on-air; web; and Mobile Advertising and Sponsorship and Other New Mobile Advertising Models
- - Mobile Advertising Pricing Trends for Social Networking
- - The Next Wave of Monetization
- - Mobile Gaming and Mobile Social Networking
3 MARKET DYNAMICS FOR THE U.S. MOBILE SOCIAL NETWORKING MARKET
- Market Dynamics
- - Industry Challenges
- - Market Drivers
4 MARKET OPPORTUNITY ANALYSIS
- Market Potential for Mobile Social Networking Services
- -Key Metrics for the U.S. Mobile Social Networking Market
5 U.S. MOBILE OPERATOR'S MOBILE SOCIAL NETWORKING OFFERINGS
- On-deck Mobile Social Networking Services
- - AT&T
- - Verizon Wireless
- - Sprint
- - T-Mobile USA
- - ALLTEL
- - Virgin Mobile USA
- - Boost Mobile
- - Helio
6 KEY INDUSTRY PARTICIPANTS
- Intercasting Corporation
- - Intercasting Corporation Company Profile
- Juice Wireless Inc.
- - Juice Wireless Company Profile
- Exclaim
- - Exclaim Company Profile
- Pulse Entertainment Inc.
- - Pulse Entertainment Company Profile
- Trilibis Mobile Inc.
- - Trilibis Mobile Company Profile
- Frengo Corporation
- - Frengo Company Profile
- IceBreaker Inc.
- - IceBreaker Company Profile
- JnJ Mobile Inc.
- - JnJ Mobile Company Profile
Customers who bought this item also bought
Social Networking Goes Mobile
Mobile User Generated Content: Dating, Social Networking and Personal Content Delivery 2008 - 2013
Mobile Social Networking: Connecting to Consumers
Mobile Social Networking: New Market, New Opportunities
Mobile Social Networking: Strategies and Case Studies
Social Networking
Social Networking: Finding Friends Online
Mobile Social Networks
US Mobile Social Networking and the Millennial Generation
Mobile Web 2.0: Leveraging ‘Location, IM, Social Web & Search’ 2008-2013
Online Social Networking
U.S. Mobile Advertising and Search Market
|
|
|
|
