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2007 Chinese Mobile Advertising Report (Full Report)
Marbridge Consulting, Oct 2007, Pages: 196
This report incorporates the knowledge of an experienced, on-the-ground China-based research team with extensive interviews of over 35 leading industry players to deliver an insightful, grassroots overview and analysis of China’s mobile advertising industry. It cuts through the hype of what will be possible once 3G arrives and the spin of officially released company statistics to reveal what opportunities genuinely exist in the market, which companies are really making money, and what challenges confront further industry growth. Key features of the report include:
-Market Size and Growth Forecasts
-SMS, MMS, and WAP Push
-WAP, Mobile Search, and Mobile Video
-2D Barcode, LBS, and Mobile In-Game Ads
-Company Profiles of over 35 Major Industry Players
-Network and Platform Infrastructure Development Status
-Case Studies
China's mobile marketing sector, supported by a surge in the mobile subscriber base to over 530 mln and active WAP users to over 40 mln, is on track to grow over 40% in 2007 and 55% in 2008. Looking to take advantage of the mobile medium's ability to deliver highly customized and segmented marketing campaigns, major brand names like Nike and Coca-Cola have also begun to devote significant resources to mobile advertising in China. At the same time, a host of new mobile ad agencies and applications developers have emerged to drive market development.
More robust growth in China’s mobile advertising market, however, faces a variety of challenges, including the ongoing delay in issuance of 3G licenses, stricter anti-spam and personal information security regulations, an operator-centric business environment, policy uncertainty, and a lack of established third-party monitoring and measurement services. This report details the impact of each of these challenges, analyzing which can be resolved in the near-term, and which will require larger, longer-term structural changes.
With company profiles of the leading public and private companies in China’s mobile advertising industry chain, this report provides valuable strategic insights - particularly to enterprise, private equity, venture capital, and hedge fund investors, advertisers, ad agencies, and mobile advertising professionals – for successful engagement and investment in the industry.
*Full report (overview + 39 company profiles - 196 pages)
Also available
2007 Chinese Mobile Advertising Report (Overview only)
Marbridge Daily - 1-Year Subscription
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