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An Insight into the U.S. Mobile Multiplayer Gaming Markets
Frost & Sullivan, May 2008, Pages: 57
Mobile multiplayer games represent an emerging opportunity within the mobile gaming space. Faster networks, better handsets, improved middleware platforms are some drivers of mobile multiplayer gaming. Community and competition are the two important features of mobile multiplayer gaming.
An Insight into U.S. Mobile Multiplayer Gaming Markets provides an overview of the major trends and expected developments in the market in 2008; and provides market forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: real-time, peer-to-peer mobile multiplayer games and other non real-time mobile multiplayer games.
This analysis is available through our Mobile and Wireless Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the complex business universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360° view of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Level One Completed: Next-generation Networks to Carry Mobile Multiplayer Gaming Services to the Next Level
Games with multiplayer capabilities have been in existence since 2000 in the United States; however, real-time, peer-to-peer gaming has a more recent history and accounts for only a small percentage of overall game downloads. All this is set to change with multiplayer gaming service providers preparing the ground for offering true connected gaming through collaborations with device vendors, platform providers, applications developers, and the mobile operators themselves. While leading mobile operators already offer real-time multiplayer gaming on their 3G networks, platform providers help applications developers create, offer, and manage multiplayer mobile gaming services. This allows mobile subscribers to choose from a wider array of services.
Capable handsets and next-generation networks are key factors in this move toward popularizing mobile multiplayer gaming. In fact, all tier-one U.S. mobile operators have rolled out high-speed networks that combine high bandwidth and low latency - a combination that is vital for the success of a sophisticated mobile multiplayer game. 'The high bandwidth for next-generation mobile networks allows for downloads of complex applications such as 3D color multiplayer mobile games,' says the analyst of this research. 'Meanwhile, the low latency permits real-time multiplay, which can then be supported by advanced handsets with better processors and screen displays.'
Multiplayer Games to be Specially Designed for Mobile Phones
Multiplayer games have got a huge boost with the extension of popular online social networking communities into mobile. Nevertheless, gaming service providers should be aware that multiplayer mobile games cannot offer the same level of functionality as the console or PC or replace them. Moreover, gamers’ attention span shrinks while gaming on mobile phones. Considering these issues, the networking services clearly need to be targeted toward mass-market phones in order to gain traction. Also, developers have to create mobile-specific games that include the two critical components of ‘community’ and ‘competition’ within the same application. 'A multiplayer game can be as simple as a single-play, high-score game or something as complex as a 3D, real-time multiplayer game that pitches real people against each other,' notes the analyst. 'There are clear use cases for different categories of mobile multiplayer games, with business models of the involved value-chain participants continuously evolving.'
Even though the availability of advanced infrastructure catalyzes the availability of multiplayer gaming, the lack of clarity around data charges when playing multiplayer, connected games has prevented the large-scale adoption of this service. While only a small percentage of gamers use the multiplayer capabilities of connected games, users of real-time mobile multiplayer games are even fewer. Customer education through strategic marketing is the answer to several of these challenges. 'To improve the adoption rates, service providers have to educate mobile subscribers about the possibilities in multiplayer gaming, and position mobile phones as a gateway to such interactions,' observes the analyst. 'Additional revenue streams such as mobile advertising and m-commerce, particularly in-game transactions, can also hearten the industry participants and encourage them to develop compelling applications.'
Technologies Covered in the Report:
- SMS and MMS
- Streaming, downloads, and multicasting
- Mobile Internet
- 3G, 4G
- Analytics
Market Sectors
- Mobile data services
- Mobile advertising
- Mobile social networking
- Downloadable applications
- Mobile search
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