What new mobile services are enabled by NFC? As the mobile phone is ready for the next step to become our personal terminal for connecting to and communicating intuitively with an evermore electronic and intelligent environment, new business opportunities are created for mobile operators who are able to grab the initiative. Learn more in this report in Berg Insight's VAS Research Series.
Mobile Proximity Services is a comprehensive report analysing the evolution of NFC applications for mobile devices.
This strategic research report provides you with 120 pages of unique business intelligence and expert commentary on which to base your business decisions.
This report will help you understand the dynamics of:
- NFC technology and its applications in the mobile environment.
- Contact-less payment solutions transforming the handset into an electronic wallet.
- Ticketing solutions enabling transport operators and event organisers to distribute digital tickets.
- Mobile coupon solutions creating new opportunities for retailers in mobile marketing.
- The ecosystem required for the creation of a flexible infrastructure for mobile proximity services.
- Potential business roles for operators and other mobile industry players.
This report answers the following questions:
- How can mobile proximity services revolutionize the use of handsets? - What is the current status for contact-less technology in Europe, North America and Asia-Pacific? - Why is contact-less technology being adopted by credit card companies and transport operators? - What applications offer the best potential for NFC and similar technologies in mobile devices? - Who are the players that will benefit most from the rollout of NFC infrastructure? - Why should mobile operators get more actively involved in the proximity service value chain? - What lessons can be learned from the successful rollout of FeliCa in Japan? - Which are the main strategic considerations that must be taken in preparation for the launch of mobile proximity service platforms?
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