This databook is a detailed information resource covering all the key data points on Personal Hygiene in the Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope
- Contains information on 3 categories: Soap, Deodorants and Bath & shower products
- Provides market value, volume, expenditure and consumption data by market, segment and subsegment
- Includes company and brand share data by categories
Highlights of this title
The market for Personal Hygiene in the Hong Kong increased between 2001-2006, growing at an average annual rate of 2.7%.
The leading company in the market in 2006 was Unilever. The second-largest player was Kao Corporation with Procter & Gamble in third place.
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Personal Hygiene markets
- Understand consumers consumption and expenditure patterns
- Understand the future direction of the market with reliable historical data and full five year forecasting
