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Mobile Media and Entertainment in Western Europe: Value Chains and Business Models
Analysys Mason Group, April 2008, Pages: 98
Yanli Suo-Saunders Senior Analyst
'A wide variety of players are rushing to enter the mobile media and entertainment market in Western Europe, and they need to know how to position themselves in the highly dynamic value chains to ensure profitable growth. Market positioning will be a challenge for every player because new business models and relationships are emerging all the time, and it is not yet clear which approach will be the most successful in many service areas in Western Europe.'
The mobile media and entertainment (MME) market is becoming a battleground for the next wave of growth in the mobile industry, as voice ARPUs continue to decline in many Western European countries.
New business models and relationships are emerging constantly as a diverse range of players attempt to establish a presence in the mobile market, and players are experimenting with different approaches to maximise their revenue. However, it is not yet clear which business models and relationships will succeed in the future.
Mobile Media and Entertainment in Western Europe: value chains and business models is designed to help operators, handset vendors, content and applications providers, media companies and investors to understand the evolving Western European MME market. The report analyses the value chains and discusses the various business models that are emerging in the following sectors:
- mobile personalisation
- mobile music
- mobile games
- mobile TV and VoD
- mobile social networking and user-generated content
- mobile adult content
- mobile gambling
- mobile advertising
Mobile Media and Entertainment in Western Europe: value chains and business models answers your key questions:
- What is the status of the Western European MME market?
- What are the key trends in the MME market?
- What are the key barriers that players will have to overcome during the next few years to achieve success in the MME market?
- How are MME value chains for the various services structured, and how are they likely to develop?
- What business models are operators, handset vendors and content providers using for MME services, and which models are likely to succeed?
- How can mobile operators position themselves to be significant and profitable players in the Western European MME market?
Who should read this report
Mobile network operators and MVNOs: senior executives, product managers, business development and marketing executives, and technology leaders, to understand the business models for different types of MME and the benefits they can bring to network operators and their customers.
Handset and network equipment vendors: senior executives, technology strategists, product developers and business development executives, to assess the demand for MME-enabling features and functionality on handsets and determine which network and handset capabilities are needed to support the further development of MME services and revenue streams.
Media companies and other content providers: senior executives, mobile division heads, licensing executives, and product and business development managers, to understand the opportunities presented by MME in the Western European market and to identify the best business, partnership models for distribution of their content in the mobile format.
Mobile software and applications developers: senior executives and product managers, to understand what types of application and platform will be important in the MME value chain and how business models are evolving.
Investors: to understand the likely successes and failures in MME and the strategies that different types of organisation should be adopting as the Western European MME market develops.
Regulators: to identify emerging trends in MME in the Western European market, and the implications for regulatory frameworks and industry competition.
Both options come with an Excel data annex and half an hour of Analyst Support
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