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2009 China Media Yearbook & Directory
CMM-I, Pages: 398
Published since 1999, the China Media Yearbook and Directory is the most comprehensive executive guide to the media industries in China.
This English language guide serves top decision making executives at major multinational media corporations, plus 4A advertising, marketing and PR agencies, and investment banks, legal offices, TV libraries, film and TV associations ... and more.
The 2009 China Media Yearbook and Directory is the ideal advertising platform for companies wishing to reach leading international media, advertising, marketing and PR executives, as well as banking and legal professionals active in the Chinese media and advertising sectors.
What's NEW in 2009
- Exclusive interviews with industry leaders.
- Special focus on the Beijing Olympic Games 2008 and its impact on the media.
- New statistics on the rapidly growing online games, mobile games and digital music sectors.
- New directory sections on game operators & developers and mobile platforms & content providers.
- Expanded listings with full contact details for all major Chinese media organizations.
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