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The 2008 Retail Business Market Research Handbook
Richard K. Miller & Associates, July 2008, Pages: 210
Now in its 10th edition, this handbook is the most comprehensive compilation of retail market data and analyses available in any reference source. The handbook includes year-end-2007 market data, discussions of trends, current business activities, a review of the financial performance of market leaders, an assessment of holiday and back-to-school shopping, approaches to enhance the consumer shopping experience, and information aimed at market development in various consumer sectors. Over 400 website links - directly embedded into the electronic edition - provide access to additional market research and other useful resources.
The 2008 Retail Business Market Research Handbook sources data and analysis from leading market research groups such as BIGresearch, ICSC, National Retail Federation, PricewaterhouseCoopers, The NPD Group, TNS Retail Forward, Unity Marketing, U.S. Department of Commerce, and WSL Strategic Retail, among others. Segment assessments reference data and analyses from the Consumer Electronics Association, Food Marketing Institute, National Association of Chain Drug Stores, National Association of Convenience Stores, National Sporting Goods Association, Shop.org, and Toy Industry Association. BusinessWeek, Chain Store Age, Forbes, Fortune, Home Furnishings News, Mass Market Retailers, Retail Traffic, Retailing Today, Stores, The New York Times, The Wall Street Journal, and USA Today are among the periodicals sourced to bring the very latest developments.
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