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Residential Mortgages and HELOCs in the United States 2008
Mintel, Aug 2008, Pages: 95
This report examines the trends, opportunities and challenges faced by the residential mortgage and HELOC industries. After several years of profitably riding the real estate boom and creating new products designed to help more-and sometimes unqualified-people become homeowners, the mortgage industry is now reeling from the effects of the credit crisis, the economy and the crumbling of the real estate market in general. Amidst the rubble, however, there are opportunities; after all, the market can't stay at the bottom forever.
The major themes of this report are as follows:
- The affect of the economy on the strength of the real estate market
- How declining home prices is drawing in new buyers and how they will ultimately be a major driver in the ultimate turnaround of the real estate market
- How the consumers' demand for smaller and less expensive houses will lead to larger numbers of smaller mortgages and this impact
- How the group of lenders is changing while takeovers, consolidations and bankruptcies of those who built their businesses on the subprime market are finding the market not viable
- The affect of record high foreclosures on both lenders and home owners
- How new regulations are certain to affect the industry, as the federal government seeks to create laws designed to avoid a future market crises
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