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The Top 10 World's Leading Animal Health Companies: Fort Dodge/Wyeth
Venture Planning Group, Oct 2008, Pages: 40
A thought-provoking report on performance, capabilities, goals and strategies of the major competitors in the worldwide animal health market.
Timely and factual competitive intelligence is vital to the success of all business functions, especially Planning, Marketing, R&D, and Manufacturing. A continuous assessment of the competitive environment is becoming widely recognized as the highest priority management responsibility crucial to business survival, growth, and profitability.
In a highly dynamic and fragmented animal health market, besieged by intense competition and rapid pace of technological innovations, the ability to anticipate competitive new product introductions and marketing strategies is particularly important... and spells the difference between success and failure.
The Top 10, a unique series of market intelligence studies, is designed to provide the animal health industry executives with strategically significant competitor information, analysis and insight, critical to the development and implementation of effective marketing and R&D programs.
The study’s major objectives include:
- To establish a comprehensive, factual, regularly-updated and cost effective information base on performance, capabilities, goals and strategies of the world’s leading animal health companies.
- To help current suppliers realistically assess their technological and marketing capabilities vis-a-vis leading competitors.
- To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
- To complement organizations’ internal competitor information gathering efforts by providing strategic analysis, data interpretation, and insight.
- To identify the least competitive market niches with significant growth potential.
Company Strategic Assessments
For Fort Dodge/Wyeth the report provides an approximately 40-page strategic analysis, including the following:
- Executive Summary
- Business Organization
- Senior Management
- Facilities and Employees
- Technological Know-How
- Product Portfolio
- Marketing Tactics
- Instrument Placements and Installed Base
- R&D Expenditures and Major Programs
- Collaborative Arrangements
- Strategic Direction
**** Please note, this title is currently in preparation. Orders received today will receive the previous edition free of charge and will receive a copy of the new version once published. ****
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